Seldom Static
Rarely lacking movement, development, or vitality.

You want answers?
I think I’m entitled to them.

You want answers?
I want the truth!

You can’t handle the truth!

Chris Sherman from Search Engine Land just revealed 14 strategic truths about search marketing that are imperative for success.

1. You must set goals.
2. SEO is an ongoing process.
3. Competition is nasty, brutal, and long.
4. The long tail is your friend.
5. Both paid and natural SEM are crucial.
6. Strive to balance paid and natural results.
7. Tools simplify everything.
8. Being #1 isn’t everything.
9. Beware the brand trap.
10. Customers hear their language, not yours.
11. SEM complements other marketing efforts.
12. Traditional marketing complements SEM.
13. Searchers are desperate to reach you.
14. Let their fingers do the talking.

In conclusion, Chris Sherman suggests that search should be considered as an integral component of an overall marketing campaign. In addition, be prepared to spend time and money but have patience because search marketing really pays off.

Search Marketing Now offers free webcasts covering topics about search engine optimization, paid search advertising and search marketing in general. If you haven’t tuned in already, register now.

In a series of calculated steps, Marchex launched more than 100,000 local websites, providing more than one billion pages of local content today. Previously, Marchex was better known for their massive domain name portfolio including more than 200,000 domains and 96% of all ZIP Code areas nationwide, such as www.90210.com.

The newly launched sites feature more than 15 million business listings across all major yellow pages categories including tens of thousands of vertical, local and local-vertical websites.

Wow! Marchex must have stayed at a Holiday Inn Express, drank a V8 and had their Wheaties this morning.

Local search just got a swift kick in the ass.

According to Search Engine Land, SEMPO just announced the Advanced Search Advertising course is now live. Topics include PPC Models, Advanced Keyword Strategy, Copywriting, Bidding & Ranking Methodology, Landing Pages, Success Metrics and more. In addition to the Advanced Search Advertising course, SEMPO also teaches the Fundamentals of Search Marketing and Advanced Search Engine Optimization.

The SEMPO courses are designed to keep you aloof of what’s going on in the fast growing search marketing arena, help you influence website traffic and introduce career options. SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it.

Although you can enroll in any of the search marketing classes, the SEM Fundamentals is a prerequisite for both the advanced SEO and PPC courses.

At least that’s what I would call it.

I’m jealous. I just finished reading an article on Slate entitled In Your Face - How Facebook could crush MySpace, Yahoo!, and Google. And frankly, I want to steal their on-page post titles for my blog. I’m growing tired of dulling down my post titles all for the sake of SEO.

Slate has the perfect setup. Short, creative, reader attention-grabbing headlines preceding the keyword laden sub-headline that double as page titles. Great! Where can I get some?

If anybody knows how to pull off the aforementioned Slate effect, please share in the comments below. Ultimately, this would come in the form of a plugin but I’m willing to open up the hood if need be.

p.s. If a plugin like this already exists, shame on me for not looking harder.
p.s.s. It’s Sunday. I’m lazy.