Blue hats, a pocket full of promise and $25,000 a month later
Apparently, Blue Hat SEO is the only website on the Internet that is completely dedicated to the art of Advanced SEO. I mean, how else do you wrap your head around the idea of generating $25,000 USD (recurring) in 141 seconds?
Last week in my rss reader, Eli from Blue Hat SEO said he needed to get a “few quick announcements” out of the way. He wanted to do something that “directly makes people money and helps them become more successful“. Turns out Eli is offering a premium SEO whizbang tool that will do a-b-c and get you x-y-z for “pennies compared to what people actually get”. Oh, and you’ll need to act quickly if you want in on the action. Eli is only going to allow 100 250 members.
T-Minus 22 Hours. Over the weekend, Eli indicates the tool will be released in 22 hours along with a little surprise. “Tomorrow is the day we show the industry what real tools are”, he says.
Monday morning at approximately 9am PST Eli announces the tool is open for business.
This morning I read the tool sold out, in 2 minutes and 21 seconds no less. As Eli puts it, the “launch went crazy good”.
Moral of the story?
Competition in the search engine optimization sphere is fierce and it’s only getting more competitive. Everybody is looking for that edge and more than willing to pony up $100 bucks a month to get it. It also suggests that in addition to solidifying his “advanced SEO” claim to fame, Eli’s clearly demonstrated his marketing worthiness. Blue Hat Marketing anyone?
p.s. Just for kicks, I’m going to use Eli’s QUIT tool to seed this article.
Predicting the future with Oprah and Google Hot Trends
Google Trends allows you to see how often a certain topic has been searched for on Google over time. With the recent addition of Hot Trends, you can see a list of the current top 100 fastest rising search queries in the U.S. on any given day. Sprinkle in a little Oprah and you can nearly predict the future.
Whatever do you mean? Ah, take for example what Danny from Search Engine Land previously noted regarding some of the seemingly random trends listed in the hot 100:
“An audience member at the Oprah show knew what it was and she said it is a neti pot or a nose bidet. She told Oprah that she used to use one when she had.”
Ah — so Oprah talked about nose bidets, then there’s a spike in search results for it. That makes sense.
Okay, we’re getting warmer. Let’s keep digging. Last week on Oprah, a topic of conversation on the June 6th show was the Implicit Association Test (see related resources). Hmm… it just so happens the number one hot search trend for the day was “iat test“. Coincidence?
Let’s do one more just for kicks. On June 8th, just two days later, the number one hot search term was “how much will my savings be worth“. Well what do you know, Oprah discussed four simple ways to save with financial expert Jean Chatzky the same day.
What does this mean? Why should I care and what good is this information for?
For starters, it goes to show you just how much power and persuasion one woman can have on millions of people. Millions of people looking for more information about the products or services discussed on the show. Millions of people who will turn to the internet and search to find their answers.
More importantly, if you can position yourself/services/blog/etc. in front of these daily search surges, you can potentially capture a good chunk of traffic to your website.
That’s all fine and dandy, but how exactly do I go about doing that?
Start by writing relevant content related to the show’s topics. Oprah, for instance, will list what’s coming up on the show in advance. If you publish related content prior to the show airing and can get it indexed quickly, you stand a fighting chance to show up in the search engine results for said search term/topic.
Also of note, Oprah archives all of her shows. If you check the weekly schedule, you can determine which of the shows are new versus reruns. If the upcoming show is scheduled to be a rerun, check the archive for a summary of the show and write related content. Today for instance, Oprah talks about Robert Holden’s books, Lisa Williams: Life Among the Dead, the Miraval Life in Balance Resort and Spa and Dr. Michael Breus’s book about sleeping well.
Mind you, this isn’t just about Oprah.
Although Oprah owns several of the top 100 hot terms on a weekly basis, this principle doesn’t just apply to her show. It’s more about leveraging the power of offline marketing/media for your own online benefit. Oprah just happens to be the single most influential word-of-mouth marketer in the game right now. Take advantage of it!
Keep In Touch: WordPress Contact Form Plugins
Darren Rowse from ProBlogger wants to know if you are contactable. He argues that if you don’t offer a link in your sidebar or some other form of contact, you could be limiting the potential to grow your blog. Who am I to disagree?
Without further ado, please allow me to introduce my contact page powered by Douglas Karr’s WordPress Contact Form with Spam Protection. Features include easy installation, the ability to include a drop-down subject list, customizable challenge question and more!
I’m contactable. Are you?
Get up to $200 in free MSN clicks
Shortly after listening to Microsoft Adcenter Live on the ShoeMoney aka Net Income Radio Show, I came across the following offer code: 4CGXQSWGS58MCMD4
Please note that the offer is valid only through June 30, 2007 (midnight PST) while supplies last and for new advertisers only. In addition, the offer suggests you visit startadcenter.com/steve to get started but the URL doesn’t exist. Just thought I’d mention that.
Update: The link works now.
John Chow Rocks, Among Other Things
Today, while much of the search marketing community is rambling on about the preliminary antitrust investigation into Google or their latest acquisition, John Chow plops a free money making ebook in your lap.
Don’t get me wrong. Just because the man is giving away a free ebook, doesn’t mean he’s the next affiliate idol. John Chow rocks for several reasons. Here are just a few:
1. He ranks number one for the competitive keyword phrase make money online.
2. He tells you straight up how much money he makes online.
3. He tells you exactly where to get it.
4. He gives away free stuff.
5. He can be downright evil.
The free ebook is just the icing on the cake. Thanks John!
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